bluekai.com

bluekai.com is SSL secured

Free website and domain report on bluekai.com

Last Updated: 17th November, 2024
Overview

Snoop Summary for bluekai.com

This is a free and comprehensive report about bluekai.com. The domain bluekai.com is currently hosted on a server located in Phoenix, Arizona in United States with the IP address 158.101.24.210, where the local currency is USD and English is the local language. Our records indicate that bluekai.com is privately registered by REDACTED FOR PRIVACY. Bluekai.com has the potential to be earning an estimated $13 USD per day from advertising revenue. If bluekai.com was to be sold it would possibly be worth $9,738 USD (based on the daily revenue potential of the website over a 24 month period). Bluekai.com receives an estimated 4,676 unique visitors every day - a large amount of traffic! This report was last updated 17th November, 2024.

About bluekai.com

Site Preview: bluekai.com bluekai.com
Title: Menu
Description:
Keywords and Tags: business, hardware, misleading or unethical, privacy risk, software, suspicious
Related Terms:
Fav Icon:
Age: Over 17 years old
Domain Created: 6th July, 2007
Domain Updated: 2nd August, 2024
Domain Expires: 6th July, 2025
Review

Snoop Score

3/5 (Great!)

Valuation

$9,738 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 128,894
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 4,676
Monthly Visitors: 142,323
Yearly Visitors: 1,706,740
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $13 USD
Monthly Revenue: $406 USD
Yearly Revenue: $4,864 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: bluekai.com 11
Domain Name: bluekai 7
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.20 seconds
Load Time Comparison: Faster than 72% of sites

PageSpeed Insights

Avg. (All Categories) 73
Performance 71
Accessibility 84
Best Practices 75
SEO 100
PWA 33
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.oracle.com/cx/advertising/
Updated: 22nd October, 2022
Simulate loading on desktop
71

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for bluekai.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 120 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Eliminate render-blocking resources — Potential savings of 80 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Bluekai.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://tms.oracle.com/main/prod/utag.sync.js
4446
230
Properly size images — Potential savings of 39 KiB
Images can slow down the page's load time. Bluekai.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-ympefsrfj3y.jpeg
40498
28243
https://www.oracle.com/a/ocom/img/rc46-data-ethics-brand-safety.png
22024
11715
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Bluekai.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Bluekai.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Bluekai.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 19 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-ympefsrfj3y.jpeg
40498
19246.8
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 50 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.oracle.com/cx/advertising/
50.607
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Bluekai.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 33 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
11358
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
8426
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/analytics-production/analytics.js
6310
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/odc.js
6307
https://www.oracle.com/asset/web/js/redwood-lib.js
1179
https://snap.licdn.com/li.lms-analytics/insight.min.js
72
https://www.oracle.com/asset/web/js/redwood-base.js
46
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://www.oracle.com/a/ocom/img/bgimg02-bgsw-overlay-datacloud.png
0
Avoids enormous network payloads — Total size was 1,715 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
202271
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
180329
https://www.oracle.com/asset/web/css/redwood-base.css
132786
https://www.oracle.com/asset/web/css/redwood-styles.css
103703
https://www.oracle.com/asset/web/js/redwood-base.js
101552
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
87408
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
73173
https://www.googletagmanager.com/gtag/js?id=AW-995449196
67755
https://www.oracle.com/asset/web/js/redwood-lib.js
64064
https://www.youtube.com/s/player/24c6f8bd/www-widgetapi.vflset/www-widgetapi.js
53560
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Bluekai.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 34 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
ct12-initStart
Mark
1816.986
ct12-initEnd
Mark
1817.594
rh03-initStart
Mark
1817.629
rh03-initEnd
Mark
1817.867
rc46-initStart
Mark
1817.893
rc46-initEnd
Mark
1818.072
rc30-initStart
Mark
1818.096
rc30-initEnd
Mark
1870.001
rc04-initStart
Mark
1870.041
rc04-initEnd
Mark
1873.556
rc29-initStart
Mark
1873.602
rc29-initEnd
Mark
1874.051
corevideo-initStart
Mark
1874.173
corevideo-initEnd
Mark
1880.487
ocrsl-initStart
Mark
1880.526
ocrsl-initEnd
Mark
1880.785
expandocols-initStart
Mark
1880.807
expandocols-initEnd
Mark
1880.989
inviewcols-initStart
Mark
1881.011
inviewcols-initEnd
Mark
1894.195
otable-initStart
Mark
1894.247
otable-initEnd
Mark
1895
cb27-initStart
Mark
1895.036
cb27-initEnd
Mark
1897.246
genericLazyBgImg-initStart
Mark
1897.283
genericLazyBgImg-initEnd
Mark
1897.81
lazydatasrc-initStart
Mark
1897.848
lazydatasrc-initEnd
Mark
1898.625
lazyRWPattern-initStart
Mark
1898.659
lazyRWPattern-initEnd
Mark
1899.286
oform-initStart
Mark
1899.337
oform-initEnd
Mark
1904.836
WS_ANCHOR-initStart
Mark
1904.879
WS_ANCHOR-initEnd
Mark
1905.106
JavaScript execution time — 0.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.oracle.com/cx/advertising/
835.358
105.469
3.155
https://www.oracle.com/asset/web/js/redwood-lib.js
370.98
250.285
4.698
https://www.oracle.com/asset/web/js/redwood-base.js
306.754
157.297
10.601
Unattributable
186.851
2.713
0
https://www.googletagmanager.com/gtag/js?id=DC-3573281
112.528
47.748
4.432
https://www.oracle.com/asset/web/analytics/ora_ocom.js
83.957
82.712
1.032
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
83.444
68.436
4.557
https://tags.bkrtx.com/js/bk-coretag.js
72.41
30.697
2.399
https://tms.oracle.com/main/prod/utag.js
63.512
60.969
2.162
https://www.googletagmanager.com/gtag/js?id=AW-995449196
51.88
46.703
4.39
Keep request counts low and transfer sizes small — 94 requests • 1,715 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
94
1756423
Script
35
810841
Font
3
455773
Stylesheet
2
236489
Image
21
168743
Other
28
57503
Document
5
27074
Media
0
0
Third-party
47
506852
Minimize third-party usage — Third-party code blocked the main thread for 10 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
112096
9.518
115990
0
55689
0
55239
0
32994
0
25662
0
17657
0
13316
0
9705
0
2792
0
2301
0
1224
0
736
0
327
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Element
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
2.1895338995418E-6
2.1895338995418E-6
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 8 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.oracle.com/asset/web/js/redwood-lib.js
3098
131
https://www.oracle.com/asset/web/js/redwood-base.js
2949
75
https://www.oracle.com/asset/web/js/redwood-base.js
3346
63
https://www.oracle.com/asset/web/analytics/ora_ocom.js
4050
61
https://www.oracle.com/cx/advertising/
190
57
https://www.oracle.com/us/assets/metrics/ora_code.js
4620
55
https://www.oracle.com/cx/advertising/
1022
52
https://www.googletagmanager.com/gtag/js?id=DC-3573281
5075
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://bluekai.com/
http/1.1
0
93.674999894574
287
0
301
text/html
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
http/1.1
94.061999814585
155.20299994387
684
0
301
text/plain
https://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
http/1.1
155.657999916
377.07299995236
814
0
301
text/html
https://www.oracle.com/corporate/acquisitions/bluekai/index.html
http/1.1
377.56099994294
456.31299982779
912
0
301
text/html
https://www.oracle.com/corporate/acquisitions/bluekai/
http/1.1
456.85299998149
538.00599998794
1026
0
301
text/html
https://www.oracle.com/data-cloud/products/data-management-platform/
http/1.1
538.49099995568
572.95399997383
692
0
301
text/plain
https://www.oracle.com/cx/advertising/
h2
573.66400002502
623.27899993397
19594
72497
200
text/html
Document
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
h2
632.3469998315
708.62099993974
73173
72196
200
font/woff2
Font
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
h2
634.50799998827
722.66799979843
180329
179896
200
font/woff2
Font
https://www.oracle.com/asset/web/css/redwood-base.css
h2
634.72299999557
759.76799987257
132786
815533
200
text/css
Stylesheet
https://www.oracle.com/asset/web/css/redwood-styles.css
h2
635.12400002219
762.51899986528
103703
595152
200
text/css
Stylesheet
https://www.oracle.com/asset/web/js/redwood-base.js
h2
635.53999993019
807.08599998616
101552
371022
200
application/x-javascript
Script
https://www.oracle.com/asset/web/js/redwood-lib.js
h2
635.91499999166
702.31299987063
64064
243644
200
application/x-javascript
Script
https://www.oracle.com/asset/web/js/jquery-min.js
h2
893.42899993062
925.57299998589
32769
91526
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.sync.js
h2
636.26999990083
800.85999984294
4446
21850
200
application/x-javascript
Script
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-rlngltz-pye.jpg
h2
904.02299980633
1032.7759999782
5064
4152
200
image/webp
Image
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-ympefsrfj3y.jpeg
h2
910.75399983674
1004.6149999835
41316
40498
200
image/jpeg
Image
https://www.oracle.com/a/ocom/img/rc46-brand-purpose-rishad-432x200.png
h2
911.02699982002
1011.0429998022
8694
7892
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc46-define-set-responsible.png
h2
911.31399990991
1014.011999825
8128
7350
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc46-data-ethics-brand-safety.png
h2
911.69799980707
1033.2479998469
22841
22024
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-cx-advertising-forrester-report-125x125.jpg
h2
911.9579999242
1031.5999998711
2691
1678
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-winterberry-dark-square.png
h2
912.42399998009
971.45899990574
2224
1308
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-forrester-report-125x125.jpg
h2
912.69099991769
1023.1619998813
2331
1258
200
image/webp
Image
https://www.oracle.com/a/ocom/img/customerlogo-disneyland-paris.svg
h2
913.04999985732
997.13099980727
13709
12725
200
image/svg+xml
Image
https://www.oracle.com/visitorinfo/
h2
903.6779999733
932.73200001568
668
128
200
text/html
XHR
https://tms.oracle.com/main/prod/utag.js
h2
913.75299985521
963.0350000225
27275
117793
200
application/x-javascript
Script
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
h2
910.29699984938
933.66499990225
50674
209939
200
application/javascript
Script
data
974.95900001377
975.12899991125
0
302
200
image/svg+xml
Image
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
h2
1076.4679999556
1114.5089999773
202271
201844
200
font/woff2
Font
data
1139.0009999741
1139.0990000218
0
87
200
image/svg+xml
Image
data
1166.9909998309
1167.163999984
0
3057
200
image/svg+xml
Image
data
1169.8729998898
1169.9889998417
0
806
200
image/svg+xml
Image
data
1171.7289998196
1171.8450000044
0
1460
200
image/svg+xml
Image
data
1173.656999832
1173.7999999896
0
1393
200
image/svg+xml
Image
data
1175.5179997999
1175.6380000152
0
754
200
image/svg+xml
Image
https://www.oracle.com/asset/web/analytics/ora_ocom.js
h2
1417.9189999122
1440.6129999552
9493
36395
200
application/x-javascript
Script
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=oracle/main/202210142323&cb=1666446872117
h2
1449.8759999406
1466.2299999036
327
2
200
application/x-javascript
Script
https://www.oracle.com/global-menu-v2/
h2
1473.5599998385
1501.2469999492
9924
42579
200
text/html
XHR
https://www.oracle.com/universal-menu/
h2
1482.6950000133
2584.0449999087
15445
54517
200
text/html
XHR
https://www.oracle.com/visitorinfo/
h2
1491.3849998266
1521.9890000299
668
128
200
text/html
XHR
https://www.oracle.com/asset/web/js/handlebars-redwood.js
h2
1583.059999859
1648.8319998607
28353
95711
200
application/x-javascript
Script
https://consent.trustarc.com/notice?domain=oracle.com&c=teconsent&text=true&gtm=1&cdn=1&pcookie
h2
1802.185999928
1942.8289998323
4872
10881
200
text/javascript
Script
https://tms.oracle.com/main/prod/utag.5.js?utv=ut4.48.202208262248
h2
1805.0319999456
1908.2539998926
3985
10084
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.14.js?utv=ut4.48.202209012258
h2
1805.5259999819
1869.3119999953
5067
15817
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.79.js?utv=ut4.48.202206171929
h2
1806.1400000006
1863.8299999293
2235
3851
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.80.js?utv=ut4.48.202206171929
h2
1806.6229999531
1868.7089998275
2251
3874
200
application/x-javascript
Script
data
1883.7780000176
1883.9579999913
0
223
200
image/svg+xml
Image
https://www.oracle.com/us/assets/metrics/ora_code.js
h2
2131.9839998614
2153.1320000067
21749
63518
200
application/javascript
Script
https://www.oracle.com/a/ocom/img/bgimg02-bgsw-overlay-datacloud.png
h2
2142.4969998188
2417.1499998774
48059
47201
200
image/png
Image
https://www.oracle.com/asset/web/i/rw-strip-plum.gif
h2
2144.1929999273
2202.6759998407
4551
3592
200
image/webp
Image
https://www.oracle.com/compendium/api/oce/advertising.json
h2
2217.3099999782
2246.2829998694
3270
6677
200
text/html
XHR
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
h2
2226.6029999591
2238.5159998666
25085
77715
200
text/javascript
Script
https://consent.trustarc.com/get?name=crossdomain.html&domain=oracle.com
h2
2232.7139999252
2245.7029998768
2462
7184
200
text/html
Document
https://consent.trustarc.com/log?domain=oracle.com&country=us&state=&behavior=implied&c=cb45
h2
2231.8139998242
2373.0379999615
575
43
200
image/gif
Image
https://www.youtube.com/iframe_api
h2
2233.6799998302
2255.8899999131
2129
992
200
text/javascript
Script
https://www.oracle.com/asset/web/analytics/ora_code_yt.js
h2
2239.301999798
2278.8469998632
17742
48248
200
application/x-javascript
Script
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/odc.js
h2
2244.9580000248
2280.541999964
19442
60981
200
application/javascript
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https://www.google.com/pagead/1p-user-list/995449196/?random=1666446874008&cv=9&fst=1666443600000&num=1&bg=ffffff&guid=ON&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_his=2&u_tz=-420&u_java=false&u_nplug=0&u_nmime=0&gtm=2oaaj0&sendb=1&data=event%3Dgtag.config&frm=2&url=https%3A%2F%2F3573281.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fdc_pre%3DCIezy6_-8_oCFV4urQYd8QIPIg%3Bsrc%3D3573281%3Btype%3Dubert0%3Bcat%3Dawarn0%3Bord%3D1%3Bnum%3D1046684864856%3Bgtm%3D2odaj0%3Bauiddc%3D497055809.1666446874%3Bu1%3Docom%253Aen-us%253A%252Fcx%252Fadvertising%252F%3Bu2%3Docom%253Aen%3Bu3%3DNew%3Bu4%3DAdvertising%25252C%252520advertising%252520cloud%25252C%252520advertising%252520platform%25252C%252520advertising%252520solutions%25252C%252520adtech%25252C%252520adtech%252520and%252520martech%25252C%252520marketers%25252C%252520advertising%252520roi%25252C%252520advertising%252520channel%25252C%252520customer%252520aud&ref=https%3A%2F%2F3573281.fls.doubleclick.net%2F&async=1&fmt=3&is_vtc=1&random=2548567419&resp=GooglemKTybQhCsO&rmt_tld=0&ipr=y
h2
3444.2920000292
3452.9709999915
736
42
200
image/gif
Image
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D89045%26time%3D1666446873916%26url%3Dhttps%253A%252F%252F3573281.fls.doubleclick.net%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
http/1.1
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3562.1279999614
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302
text/plain
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=89045&time=1666446873916&url=https%3A%2F%2F3573281.fls.doubleclick.net%2F&cookiesTest=true&liSync=true
h2
3562.6279998105
3670.9639998153
798
0
200
application/javascript
Image
https://www.facebook.com/tr/?id=704367189971874&ev=Microdata&dl=https%3A%2F%2F3573281.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fdc_pre%3DCIezy6_-8_oCFV4urQYd8QIPIg%3Bsrc%3D3573281%3Btype%3Dubert0%3Bcat%3Dawarn0%3Bord%3D1%3Bnum%3D1046684864856%3Bgtm%3D2odaj0%3Bauiddc%3D497055809.1666446874%3Bu1%3Docom%253Aen-us%253A%252Fcx%252Fadvertising%252F%3Bu2%3Docom%253Aen%3Bu3%3DNew%3Bu4%3DAdvertising%25252C%252520advertising%252520cloud%25252C%252520advertising%252520platform%25252C%252520advertising%252520solutions%25252C%252520adtech%25252C%252520adtech%252520and%252520martech%25252C%252520marketers%25252C%252520advertising%252520roi%25252C%252520advertising%252520channel%25252C%252520customer%252520audiences%25252C%252520marketing%252520activation%25252C%252520data%252520onboarding%25252C%252520first%252520party%252520data%25252C%252520advertising%252520measurement%25252C%252520marketing%252520measurement%3Bu5%3Dnot%2520logged%2520in%3Bu6%3D%257BCOMPANY%255D%3Bu7%3D%255BJOB%2520TITLE%255D%3Bu8%3D%255BCITY%255D%3Bu9%3D%255BSTATE%255D%3Bu10%3D%255BZIP%255D%3Bu11%3Don%2520load%3Bu13%3D%255BCOMPANY%2520SIZE%255D%3Bu14%3DNot%2520Available%3Bu15%3DNot%2520Available%3Bu16%3DNot%2520Available%3Bu17%3Dhttps%25253A%25252F%25252Fwww.oracle.com%25252Fcx%25252Fadvertising%25252F%3Bgdid%3DdYmQxMT%3B~oref%3Dhttps%253A%252F%252Fwww.oracle.com%252Fcx%252Fadvertising%252F&rl=https%3A%2F%2F3573281.fls.doubleclick.net%2F&if=true&ts=1666446875601&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22%22%7D&cd[OpenGraph]=%7B%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=800&sh=600&v=2.9.87&r=stable&ec=1&o=30&it=1666446873999&coo=false&es=automatic&tm=3&rqm=GET
h2
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Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
629.574
15.788
763.195
5.041
768.289
32.421
804.839
27.897
832.775
30.149
865.8
28.161
894.606
9.862
904.942
10.53
915.489
50.199
971.028
23.097
997.661
93.281
1092.763
5.339
1098.309
28.826
1134.743
103.293
1241.824
32.603
1274.501
74.822
1350.184
50.122
1400.335
15.927
1419.155
46.075
1474.971
9.434
1484.708
41.181
1526.265
51.44
1585.912
130.656
1716.624
57.46
1780.01
21.267
1801.341
6.487
1815.328
89.992
1906.915
24.073
1931.758
66.333
1998.105
43.376
2041.713
11.93
2055.537
15.328
2071.495
61.398
2136.954
37.866
2178.988
21.147
2203.624
11.452
2220.881
10.85
2237.399
8.783
2249.463
39.774
2289.817
29.095
2318.943
5.525
2324.487
8.723
2352.057
20.467
2377.307
10.604
2388.856
6.087
2404.775
12.335
2418.975
9.294
2438.82
5.608
2450.822
15.342
2497.553
19.299
2588.677
125.147
2713.851
18.682
2732.558
11.777
2744.473
14.395
2760.972
66.261
2828.346
54.714
2883.086
21.447
2912.943
6.11
2919.779
65.995
2985.865
10.103
3000.523
100.699
3106.264
13.892
3132.417
19.379
3151.832
8.071
3204.246
11.317
3216.27
12.208
3251.215
17.789
3270.711
25.851
3299.856
14.708
3314.604
19.255
3336.045
9.086
3391.448
35.835
3428.782
14.282
4928.5
6.992
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 1.2 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 3.5 s
The time taken for the page to become fully interactive.
Speed Index — 2.0 s
The time taken for the page contents to be visibly populated.

Audits

Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused CSS — Potential savings of 220 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Bluekai.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/asset/web/css/redwood-base.css
132786
125581
https://www.oracle.com/asset/web/css/redwood-styles.css
103703
99242
Reduce unused JavaScript — Potential savings of 266 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/asset/web/js/redwood-base.js
101552
73984
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
87408
68923
https://www.oracle.com/asset/web/js/redwood-lib.js
64064
52036
https://www.youtube.com/s/player/24c6f8bd/www-widgetapi.vflset/www-widgetapi.js
53560
44345
https://www.googletagmanager.com/gtag/js?id=AW-995449196
67755
33526
Avoid multiple page redirects — Potential savings of 740 ms
Redirects can cause additional delays before the page can begin loading. Bluekai.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://bluekai.com/
190
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
190
https://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
150
https://www.oracle.com/corporate/acquisitions/bluekai/index.html
70
https://www.oracle.com/corporate/acquisitions/bluekai/
70
https://www.oracle.com/data-cloud/products/data-management-platform/
70
https://www.oracle.com/cx/advertising/
0
Minimize main-thread work — 2.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1158.662
Style & Layout
802.483
Other
334.77699999999
Parse HTML & CSS
107.286
Script Parsing & Compilation
72.605
Rendering
66.03
Garbage Collection
23.795

Metrics

Largest Contentful Paint — 3.2 s
The timing of the largest text or image that is painted.

Audits

First Meaningful Paint — 1.7 s
The time taken for the primary content of the page to be rendered.

Other

Serve static assets with an efficient cache policy — 31 resources found
Bluekai.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=89045&time=1666446873916&url=https%3A%2F%2F3573281.fls.doubleclick.net%2F&cookiesTest=true&liSync=true
0
798
https://www.facebook.com/tr/?id=704367189971874&ev=Microdata&dl=https%3A%2F%2F3573281.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fdc_pre%3DCIezy6_-8_oCFV4urQYd8QIPIg%3Bsrc%3D3573281%3Btype%3Dubert0%3Bcat%3Dawarn0%3Bord%3D1%3Bnum%3D1046684864856%3Bgtm%3D2odaj0%3Bauiddc%3D497055809.1666446874%3Bu1%3Docom%253Aen-us%253A%252Fcx%252Fadvertising%252F%3Bu2%3Docom%253Aen%3Bu3%3DNew%3Bu4%3DAdvertising%25252C%252520advertising%252520cloud%25252C%252520advertising%252520platform%25252C%252520advertising%252520solutions%25252C%252520adtech%25252C%252520adtech%252520and%252520martech%25252C%252520marketers%25252C%252520advertising%252520roi%25252C%252520advertising%252520channel%25252C%252520customer%252520audiences%25252C%252520marketing%252520activation%25252C%252520data%252520onboarding%25252C%252520first%252520party%252520data%25252C%252520advertising%252520measurement%25252C%252520marketing%252520measurement%3Bu5%3Dnot%2520logged%2520in%3Bu6%3D%257BCOMPANY%255D%3Bu7%3D%255BJOB%2520TITLE%255D%3Bu8%3D%255BCITY%255D%3Bu9%3D%255BSTATE%255D%3Bu10%3D%255BZIP%255D%3Bu11%3Don%2520load%3Bu13%3D%255BCOMPANY%2520SIZE%255D%3Bu14%3DNot%2520Available%3Bu15%3DNot%2520Available%3Bu16%3DNot%2520Available%3Bu17%3Dhttps%25253A%25252F%25252Fwww.oracle.com%25252Fcx%25252Fadvertising%25252F%3Bgdid%3DdYmQxMT%3B~oref%3Dhttps%253A%252F%252Fwww.oracle.com%252Fcx%252Fadvertising%252F&rl=https%3A%2F%2F3573281.fls.doubleclick.net%2F&if=true&ts=1666446875601&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22%22%7D&cd[OpenGraph]=%7B%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=800&sh=600&v=2.9.87&r=stable&ec=1&o=30&it=1666446873999&coo=false&es=automatic&tm=3&rqm=GET
0
328
https://tms.oracle.com/main/prod/utag.js
300000
27275
https://tms.oracle.com/main/prod/utag.sync.js
300000
4446
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=oracle/main/202210142323&cb=1666446872117
600000
327
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
1200000
87408
https://connect.facebook.net/en_US/fbevents.js
1200000
28254
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
3600000
202271
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
3600000
180329
https://www.oracle.com/asset/web/css/redwood-base.css
3600000
132786
https://www.oracle.com/asset/web/css/redwood-styles.css
3600000
103703
https://www.oracle.com/asset/web/js/redwood-base.js
3600000
101552
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
3600000
73173
https://www.oracle.com/asset/web/js/redwood-lib.js
3600000
64064
https://www.oracle.com/asset/web/js/jquery-min.js
3600000
32769
https://www.oracle.com/asset/web/js/handlebars-redwood.js
3600000
28353
https://www.oracle.com/us/assets/metrics/ora_code.js
3600000
21749
https://consent.trustarc.com/notice?domain=oracle.com&c=teconsent&text=true&gtm=1&cdn=1&pcookie
3600000
4872
https://snap.licdn.com/li.lms-analytics/insight.min.js
79397000
3348
https://www.oracle.com/asset/web/analytics/ora_code_yt.js
86400000
17742
https://www.oracle.com/a/ocom/img/customerlogo-disneyland-paris.svg
86400000
13709
https://www.oracle.com/asset/web/analytics/ora_ocom.js
86400000
9493
https://www.oracle.com/asset/web/analytics/infinity_common.js
86400000
6410
https://www.oracle.com/asset/web/analytics/infinity_click_tracking_ocom.js
86400000
5685
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
604800000
50674
https://tags.bkrtx.com/js/bk-coretag.js
604800000
16465
https://tms.oracle.com/main/prod/utag.14.js?utv=ut4.48.202209012258
1296000000
5067
https://tms.oracle.com/main/prod/utag.5.js?utv=ut4.48.202208262248
1296000000
3985
https://tms.oracle.com/main/prod/utag.80.js?utv=ut4.48.202206171929
1296000000
2251
https://tms.oracle.com/main/prod/utag.79.js?utv=ut4.48.202206171929
1296000000
2235
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
2592000000
25085
Avoid an excessive DOM size — 1,607 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1607
Maximum DOM Depth
19
Maximum Child Elements
22
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
38.041000021622
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
https://www.oracle.com/a/ocom/img/rc59-cx-advertising-forrester-report-125x125.jpg
https://www.oracle.com/a/ocom/img/rc59-winterberry-dark-square.png
https://www.oracle.com/a/ocom/img/rc59-forrester-report-125x125.jpg
84

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of bluekai.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Bluekai.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that bluekai.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
script-src directive is missing. This can allow the execution of unsafe scripts.
script-src
High
Missing object-src allows the injection of plugins that execute unsafe scripts. Consider setting object-src to 'none' if you can.
object-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.1
jQuery UI
1.13.2
Handlebars
4.7.7
boomerang.js
1.720.0
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://bluekai.com/
Allowed
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
Allowed

Audits

Uses deprecated APIs — 2 warnings found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to the end user’s experience. For more help, check https://xhr.spec.whatwg.org/.
...
Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.
Issue type
Cookie
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for bluekai.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
33

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of bluekai.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 63
Performance 22
Accessibility 80
Best Practices 75
SEO 99
PWA 40
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.oracle.com/cx/advertising/
Updated: 22nd October, 2022
Simulate loading on mobile
22

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for bluekai.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.038
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Properly size images
Images can slow down the page's load time. Bluekai.com should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 12 KiB
Time to Interactive can be slowed down by resources on the page. Bluekai.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/a/ocom/img/customerlogo-disneyland-paris.svg
12725
12725
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Bluekai.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Bluekai.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 19 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-ympefsrfj3y.jpeg
40498
19246.8
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 30 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.oracle.com/cx/advertising/
33.928
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Bluekai.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids enormous network payloads — Total size was 1,704 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
202271
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
180316
https://www.oracle.com/asset/web/css/redwood-base.css
132786
https://www.oracle.com/asset/web/css/redwood-styles.css
103716
https://www.oracle.com/asset/web/js/redwood-base.js
101523
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
87391
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
73173
https://www.googletagmanager.com/gtag/js?id=AW-995449196
67754
https://www.oracle.com/asset/web/js/redwood-lib.js
64077
https://www.youtube.com/s/player/24c6f8bd/www-widgetapi.vflset/www-widgetapi.js
53560
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Bluekai.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 34 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
ct12-initStart
Mark
1416.964
ct12-initEnd
Mark
1418.332
rh03-initStart
Mark
1418.394
rh03-initEnd
Mark
1418.708
rc46-initStart
Mark
1418.741
rc46-initEnd
Mark
1418.867
rc30-initStart
Mark
1418.888
rc30-initEnd
Mark
1491.02
rc04-initStart
Mark
1491.085
rc04-initEnd
Mark
1495.102
rc29-initStart
Mark
1495.303
rc29-initEnd
Mark
1497.422
corevideo-initStart
Mark
1497.631
corevideo-initEnd
Mark
1505.3
ocrsl-initStart
Mark
1505.351
ocrsl-initEnd
Mark
1505.748
expandocols-initStart
Mark
1505.867
expandocols-initEnd
Mark
1506.397
inviewcols-initStart
Mark
1506.43
inviewcols-initEnd
Mark
1532.881
otable-initStart
Mark
1532.921
otable-initEnd
Mark
1533.638
cb27-initStart
Mark
1533.686
cb27-initEnd
Mark
1535.619
genericLazyBgImg-initStart
Mark
1535.657
genericLazyBgImg-initEnd
Mark
1536.153
lazydatasrc-initStart
Mark
1536.181
lazydatasrc-initEnd
Mark
1536.792
lazyRWPattern-initStart
Mark
1536.823
lazyRWPattern-initEnd
Mark
1537.324
oform-initStart
Mark
1537.347
oform-initEnd
Mark
1543.619
WS_ANCHOR-initStart
Mark
1543.844
WS_ANCHOR-initEnd
Mark
1544.413
Keep request counts low and transfer sizes small — 92 requests • 1,704 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
92
1744996
Script
35
810400
Font
3
455760
Stylesheet
2
236502
Image
18
159141
Other
29
56148
Document
5
27045
Media
0
0
Third-party
47
504612
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 2 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.037262259024453
0.00023774097554664
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.oracle.com/cx/advertising/
2797
423
https://www.oracle.com/asset/web/js/redwood-base.js
12510
385
https://www.oracle.com/asset/web/js/redwood-lib.js
13155
306
https://www.oracle.com/asset/web/js/redwood-lib.js
13471
258
https://www.oracle.com/asset/web/analytics/ora_ocom.js
15150
230
https://www.oracle.com/cx/advertising/
3470
229
https://www.googletagmanager.com/gtag/js?id=DC-3573281
18705
226
https://www.oracle.com/us/assets/metrics/ora_code.js
16655
187
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
23031
182
https://tms.oracle.com/main/prod/utag.js
4053
164
https://www.oracle.com/cx/advertising/
5640
163
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
4328
147
https://www.oracle.com/cx/advertising/
3324
146
https://www.googletagmanager.com/gtag/js?id=AW-995449196
21852
133
https://www.oracle.com/asset/web/js/redwood-lib.js
13824
131
https://www.oracle.com/asset/web/js/redwood-base.js
13017
130
https://www.oracle.com/cx/advertising/
7320
127
https://www.oracle.com/us/assets/metrics/ora_code.js
16530
125
https://www.oracle.com/asset/web/js/jquery-min.js
12390
120
https://tags.bkrtx.com/js/bk-coretag.js
18072
114
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Audits

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://bluekai.com/
http/1.1
0
63.217000104487
261
0
301
text/html
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
http/1.1
63.566999975592
92.798000201583
700
0
301
text/plain
https://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
http/1.1
93.280999921262
131.84500019997
966
0
301
text/html
https://www.oracle.com/corporate/acquisitions/bluekai/index.html
http/1.1
132.26599991322
170.4210001044
812
0
301
text/html
https://www.oracle.com/corporate/acquisitions/bluekai/
http/1.1
170.88000010699
202.75800023228
1134
0
301
text/html
https://www.oracle.com/data-cloud/products/data-management-platform/
http/1.1
203.25799984857
267.18700025231
666
0
301
text/plain
https://www.oracle.com/cx/advertising/
h2
267.55500026047
300.49900012091
19592
72497
200
text/html
Document
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
h2
310.02299999818
392.08800019696
73173
72196
200
font/woff2
Font
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
h2
316.90400000662
380.04600023851
180316
179896
200
font/woff2
Font
https://www.oracle.com/asset/web/css/redwood-base.css
h2
317.17099994421
465.18900012597
132786
815533
200
text/css
Stylesheet
https://www.oracle.com/asset/web/css/redwood-styles.css
h2
317.30200024322
449.36700025573
103716
595152
200
text/css
Stylesheet
https://www.oracle.com/asset/web/js/redwood-base.js
h2
317.54000019282
396.34300023317
101523
371022
200
application/x-javascript
Script
https://www.oracle.com/asset/web/js/redwood-lib.js
h2
317.8130001761
389.20200010762
64077
243644
200
application/x-javascript
Script
https://www.oracle.com/asset/web/js/jquery-min.js
h2
344.99600017443
409.36399996281
32756
91526
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.sync.js
h2
318.17300012335
330.02500003204
4446
21850
200
application/x-javascript
Script
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-rlngltz-pye.jpg
h2
345.43799981475
696.90199987963
4983
4152
200
image/webp
Image
https://www.oracle.com/a/ocom/img/yt-video-thumbnail-ympefsrfj3y.jpeg
h2
345.71200003847
896.94900019094
41317
40498
200
image/jpeg
Image
https://www.oracle.com/a/ocom/img/rc46-brand-purpose-rishad-432x200.png
h2
345.91899998486
601.21200000867
8641
7892
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc46-define-set-responsible.png
h2
346.18300013244
517.53700012341
8153
7350
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc46-data-ethics-brand-safety.png
h2
346.33299987763
701.29900006577
22744
22024
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-cx-advertising-forrester-report-125x125.jpg
h2
346.47900005803
693.58500000089
2595
1678
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-winterberry-dark-square.png
h2
346.80300019681
844.53399991617
2323
1308
200
image/webp
Image
https://www.oracle.com/a/ocom/img/rc59-forrester-report-125x125.jpg
h2
347.20800025389
792.17900009826
2121
1258
200
image/webp
Image
https://www.oracle.com/a/ocom/img/customerlogo-disneyland-paris.svg
h2
348.14500017092
381.24699983746
13708
12725
200
image/svg+xml
Image
https://www.oracle.com/visitorinfo/
h2
342.58599998429
363.70800016448
669
128
200
text/html
XHR
https://tms.oracle.com/main/prod/utag.js
h2
348.89899985865
365.49300001934
27274
117793
200
application/x-javascript
Script
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
h2
344.67000002041
361.02200020105
50674
209939
200
application/javascript
Script
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=oracle/main/202210142323&cb=1666446902741
h2
466.52700006962
479.82000000775
327
2
200
application/x-javascript
Script
https://consent.trustarc.com/notice?domain=oracle.com&c=teconsent&text=true&gtm=1&cdn=1&pcookie
h2
501.43200019374
525.55900020525
4880
10881
200
text/javascript
Script
https://tms.oracle.com/main/prod/utag.5.js?utv=ut4.48.202208262248
h2
503.70400026441
514.95900005102
3985
10084
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.14.js?utv=ut4.48.202209012258
h2
504.06600022689
516.7379998602
5067
15817
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.79.js?utv=ut4.48.202206171929
h2
504.47699986398
515.59100020677
2235
3851
200
application/x-javascript
Script
https://tms.oracle.com/main/prod/utag.80.js?utv=ut4.48.202206171929
h2
505.17000025138
528.09099992737
2251
3874
200
application/x-javascript
Script
data
778.13200000674
778.31600001082
0
637
200
image/svg+xml
Image
data
782.33599988744
782.47700026259
0
302
200
image/svg+xml
Image
data
797.12200025097
797.58100025356
0
87
200
image/svg+xml
Image
data
837.89400011301
838.15099997446
0
3057
200
image/svg+xml
Image
data
841.61800006405
841.72799997032
0
806
200
image/svg+xml
Image
data
843.31799997017
843.43399992213
0
1460
200
image/svg+xml
Image
data
844.8999999091
844.99600017443
0
1393
200
image/svg+xml
Image
data
846.79199988022
846.95400018245
0
754
200
image/svg+xml
Image
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
h2
850.70100007579
888.73200025409
202271
201844
200
font/woff2
Font
https://www.oracle.com/asset/web/analytics/ora_ocom.js
h2
1027.7169998735
1050.6029999815
9493
36395
200
application/x-javascript
Script
https://www.oracle.com/global-menu-v2/
h2
1041.3319999352
1095.900000073
9913
42581
200
text/html
XHR
https://www.oracle.com/universal-menu/
h2
1049.5020002127
1100.7489999756
15448
54517
200
text/html
XHR
data
1119.8450000957
1119.9969998561
0
285
200
image/svg+xml
Image
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https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D89045%26time%3D1666446905121%26url%3Dhttps%253A%252F%252F3573281.fls.doubleclick.net%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
http/1.1
3074.1969998926
3179.3430000544
2658
0
302
text/plain
https://go.oracle.com/visitor/v200/svrGP?pps=3&siteid=1973398186&ref2=elqNone&tzo=480&ms=46&optin=disabled&elq1pcGUID=28440F64FBC743B79CC168CF306822A9
http/1.1
3164.1330001876
3615.4109998606
499
49
200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=89045&time=1666446905121&url=https%3A%2F%2F3573281.fls.doubleclick.net%2F&cookiesTest=true&liSync=true
h2
3179.8709998839
3283.7339998223
798
0
200
application/javascript
Image
https://www.facebook.com/tr/?id=704367189971874&ev=Microdata&dl=https%3A%2F%2F3573281.fls.doubleclick.net%2Fddm%2Ffls%2Fr%2Fsrc%3D3573281%3Btype%3Dubert0%3Bcat%3Dawarn0%3Bord%3D1%3Bnum%3D4015564046599%3Bgtm%3D2odaj0%3Bauiddc%3D839328481.1666446905%3Bu1%3Docom%253Aen-us%253A%252Fcx%252Fadvertising%252F%3Bu2%3Docom%253Aen%3Bu3%3DNew%3Bu4%3DAdvertising%25252C%252520advertising%252520cloud%25252C%252520advertising%252520platform%25252C%252520advertising%252520solutions%25252C%252520adtech%25252C%252520adtech%252520and%252520martech%25252C%252520marketers%25252C%252520advertising%252520roi%25252C%252520advertising%252520channel%25252C%252520customer%252520audiences%25252C%252520marketing%252520activation%25252C%252520data%252520onboarding%25252C%252520first%252520party%252520data%25252C%252520advertising%252520measurement%25252C%252520marketing%252520measurement%3Bu5%3Dnot%2520logged%2520in%3Bu6%3D%257BCOMPANY%255D%3Bu7%3D%255BJOB%2520TITLE%255D%3Bu8%3D%255BCITY%255D%3Bu9%3D%255BSTATE%255D%3Bu10%3D%255BZIP%255D%3Bu11%3Don%2520load%3Bu13%3D%255BCOMPANY%2520SIZE%255D%3Bu14%3DNot%2520Available%3Bu15%3DNot%2520Available%3Bu16%3DNot%2520Available%3Bu17%3Dhttps%25253A%25252F%25252Fwww.oracle.com%25252Fcx%25252Fadvertising%25252F%3Bgdid%3DdYmQxMT%3B~oref%3Dhttps%253A%252F%252Fwww.oracle.com%252Fcx%252Fadvertising%252F&rl=https%3A%2F%2F3573281.fls.doubleclick.net%2F&if=true&ts=1666446906818&sw=360&sh=640&v=2.9.87&r=stable&ec=1&o=30&it=1666446905211&coo=false&es=automatic&tm=3&exp=b3&rqm=GET&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22%22%7D&cd[OpenGraph]=%7B%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%5D&cd[rex]=%7B%22retry%22%3A0%7D
h2
4544.8859999888
4572.3939999007
363
0
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
307.823
15.672
323.854
5.287
334.988
8.535
343.597
5.074
355.703
16.363
374.979
51.387
435.971
6.196
442.28
40.904
486.032
7.535
493.619
6.499
501.102
5.386
506.502
22.232
528.812
30.024
559.411
31.823
591.282
40.716
637.807
96.141
734.007
211.639
945.73
16.617
962.375
25.891
989.537
36.619
1042.912
8.746
1052.236
114.533
1167.509
32.539
1206.16
20.248
1228.974
153.077
1393.657
11.64
1415.639
129.173
1544.888
15.85
1564.548
9.04
1575.009
47.411
1622.484
65.361
1688.166
24.126
1725.239
10.23
1735.554
11.48
1749.533
57.427
1810.101
32.719
1846.481
19.495
1868.327
12.451
1881.128
27.988
1909.698
25.849
1943.15
7.852
1952.941
13.552
1982.311
31.218
2020.872
12.707
2046.791
9.897
2057.986
8.329
2066.977
13.931
2082.92
5.074
2088.203
9.612
2098.883
5.131
2104.106
16.798
2121.833
5.738
2170.378
8.044
2182.489
27.689
2245.141
73.679
2420.449
46.796
2468.137
18.065
2488.513
25.198
2515.604
6.212
2521.873
8.211
2530.356
56.857
2587.313
113.219
2704.281
16.104
2726.062
12.586
2738.822
13.295
2753.754
14.446
2795.858
11.363
2808.176
13.82
2823.989
7.527
2850.514
15.664
2868.825
16.354
2886.539
33.218
2921.03
17.224
2941.94
10.476
2991.442
45.596
4539.367
6.112
4574.663
20.801
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Audits

First Meaningful Paint — 3.5 s
The time taken for the primary content of the page to be rendered.

Other

Eliminate render-blocking resources — Potential savings of 660 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Bluekai.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://tms.oracle.com/main/prod/utag.sync.js
4446
780
Avoid serving legacy JavaScript to modern browsers — Potential savings of 33 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
11356
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
8426
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/analytics-production/analytics.js
6310
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/odc.js
6307
https://www.oracle.com/asset/web/js/redwood-lib.js
1179
https://snap.licdn.com/li.lms-analytics/insight.min.js
72
https://www.oracle.com/asset/web/js/redwood-base.js
46
https://connect.facebook.net/en_US/fbevents.js
45

Metrics

First Contentful Paint — 3.5 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 19.6 s
The time taken for the page to become fully interactive.
Speed Index — 8.1 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 2,780 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Largest Contentful Paint — 9.9 s
The timing of the largest text or image that is painted.

Audits

Max Potential First Input Delay — 390 ms
Users could experience a delay when interacting with the page.

Other

Reduce unused CSS — Potential savings of 216 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Bluekai.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/asset/web/css/redwood-base.css
132786
123733
https://www.oracle.com/asset/web/css/redwood-styles.css
103716
97623
Reduce unused JavaScript — Potential savings of 266 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.oracle.com/asset/web/js/redwood-base.js
101523
73819
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
87391
68909
https://www.oracle.com/asset/web/js/redwood-lib.js
64077
51924
https://www.youtube.com/s/player/24c6f8bd/www-widgetapi.vflset/www-widgetapi.js
53560
44345
https://www.googletagmanager.com/gtag/js?id=AW-995449196
67754
33525
Avoid multiple page redirects — Potential savings of 2,280 ms
Redirects can cause additional delays before the page can begin loading. Bluekai.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://bluekai.com/
630
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
630
https://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
480
https://www.oracle.com/corporate/acquisitions/bluekai/index.html
180
https://www.oracle.com/corporate/acquisitions/bluekai/
180
https://www.oracle.com/data-cloud/products/data-management-platform/
180
https://www.oracle.com/cx/advertising/
0
Serve static assets with an efficient cache policy — 30 resources found
Bluekai.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=89045&time=1666446905121&url=https%3A%2F%2F3573281.fls.doubleclick.net%2F&cookiesTest=true&liSync=true
0
798
https://tms.oracle.com/main/prod/utag.js
300000
27274
https://tms.oracle.com/main/prod/utag.sync.js
300000
4446
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=oracle/main/202210142323&cb=1666446902741
600000
327
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
1200000
87391
https://connect.facebook.net/en_US/fbevents.js
1200000
28254
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
3600000
202271
https://www.oracle.com/asset/web/fonts/redwoodicons-v8.woff2
3600000
180316
https://www.oracle.com/asset/web/css/redwood-base.css
3600000
132786
https://www.oracle.com/asset/web/css/redwood-styles.css
3600000
103716
https://www.oracle.com/asset/web/js/redwood-base.js
3600000
101523
https://www.oracle.com/asset/web/fonts/oraclesansvf.woff2
3600000
73173
https://www.oracle.com/asset/web/js/redwood-lib.js
3600000
64077
https://www.oracle.com/asset/web/js/jquery-min.js
3600000
32756
https://www.oracle.com/asset/web/js/handlebars-redwood.js
3600000
28365
https://www.oracle.com/us/assets/metrics/ora_code.js
3600000
21736
https://consent.trustarc.com/notice?domain=oracle.com&c=teconsent&text=true&gtm=1&cdn=1&pcookie
3600000
4880
https://snap.licdn.com/li.lms-analytics/insight.min.js
79465000
3348
https://www.oracle.com/asset/web/analytics/ora_code_yt.js
86400000
17714
https://www.oracle.com/a/ocom/img/customerlogo-disneyland-paris.svg
86400000
13708
https://www.oracle.com/asset/web/analytics/ora_ocom.js
86400000
9493
https://www.oracle.com/asset/web/analytics/infinity_common.js
86400000
6397
https://www.oracle.com/asset/web/analytics/infinity_click_tracking_ocom.js
86400000
5685
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
604800000
50674
https://tags.bkrtx.com/js/bk-coretag.js
604800000
16465
https://tms.oracle.com/main/prod/utag.14.js?utv=ut4.48.202209012258
1296000000
5067
https://tms.oracle.com/main/prod/utag.5.js?utv=ut4.48.202208262248
1296000000
3985
https://tms.oracle.com/main/prod/utag.80.js?utv=ut4.48.202206171929
1296000000
2251
https://tms.oracle.com/main/prod/utag.79.js?utv=ut4.48.202206171929
1296000000
2235
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
2592000000
25085
Avoid an excessive DOM size — 1,672 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1672
Maximum DOM Depth
19
Maximum Child Elements
22
Reduce JavaScript execution time — 5.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.oracle.com/cx/advertising/
2932.632
487.136
11.008
https://www.oracle.com/asset/web/js/redwood-lib.js
1905.624
1000.776
22.996
https://www.oracle.com/asset/web/js/redwood-base.js
876.148
677.516
28.032
Unattributable
761.78000000001
10.084
0
https://www.googletagmanager.com/gtag/js?id=DC-3573281
492.092
215.916
14.856
https://s.go-mpulse.net/boomerang/DXNLE-YBWWY-AR74T-WMD99-77VRA
402.948
288.88
14.644
https://www.oracle.com/asset/web/analytics/ora_ocom.js
353.26
348.764
3.696
https://tags.bkrtx.com/js/bk-coretag.js
253.38
122.12
12.504
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/analytics-production/analytics.js
249.34
239.276
4.908
https://www.googletagmanager.com/gtag/js?id=AW-995449196
244.308
224.656
12.352
https://connect.facebook.net/signals/config/704367189971874?v=2.9.87&r=stable
220.16
191.712
26.184
https://tms.oracle.com/main/prod/utag.js
216.432
205.896
8.52
https://3573281.fls.doubleclick.net/ddm/fls/r/src=3573281;type=ubert0;cat=awarn0;ord=1;num=4015564046599;gtm=2odaj0;auiddc=839328481.1666446905;u1=ocom%3Aen-us%3A%2Fcx%2Fadvertising%2F;u2=ocom%3Aen;u3=New;u4=Advertising%252C%2520advertising%2520cloud%252C%2520advertising%2520platform%252C%2520advertising%2520solutions%252C%2520adtech%252C%2520adtech%2520and%2520martech%252C%2520marketers%252C%2520advertising%2520roi%252C%2520advertising%2520channel%252C%2520customer%2520audiences%252C%2520marketing%2520activation%252C%2520data%2520onboarding%252C%2520first%2520party%2520data%252C%2520advertising%2520measurement%252C%2520marketing%2520measurement;u5=not%20logged%20in;u6=%7BCOMPANY%5D;u7=%5BJOB%20TITLE%5D;u8=%5BCITY%5D;u9=%5BSTATE%5D;u10=%5BZIP%5D;u11=on%20load;u13=%5BCOMPANY%20SIZE%5D;u14=Not%20Available;u15=Not%20Available;u16=Not%20Available;u17=https%253A%252F%252Fwww.oracle.com%252Fcx%252Fadvertising%252F;gdid=dYmQxMT;~oref=https%3A%2F%2Fwww.oracle.com%2Fcx%2Fadvertising%2F
145.78
84.364
11.276
https://www.oracle.com/us/assets/metrics/ora_code.js
131.86
118.152
5.856
https://www.oracle.com/asset/web/analytics/infinity_click_tracking_ocom.js
129.048
126.36
1.816
https://consent.trustarc.com/asset/notice.js/v/v1.7-9931
103.396
55.368
6.488
https://www.oracle.com/asset/web/js/jquery-min.js
95.192
81.744
7.652
https://d.oracleinfinity.io/infy/acs/account/wh3g12c3gg/js/oracle/odc.js
80.664
70.516
3.732
https://connect.facebook.net/en_US/fbevents.js
71.636
60.288
9.476
https://3573281.fls.doubleclick.net/activityi;src=3573281;type=ubert0;cat=awarn0;ord=1;num=4015564046599;gtm=2odaj0;auiddc=839328481.1666446905;u1=ocom%3Aen-us%3A%2Fcx%2Fadvertising%2F;u2=ocom%3Aen;u3=New;u4=Advertising%252C%2520advertising%2520cloud%252C%2520advertising%2520platform%252C%2520advertising%2520solutions%252C%2520adtech%252C%2520adtech%2520and%2520martech%252C%2520marketers%252C%2520advertising%2520roi%252C%2520advertising%2520channel%252C%2520customer%2520audiences%252C%2520marketing%2520activation%252C%2520data%2520onboarding%252C%2520first%2520party%2520data%252C%2520advertising%2520measurement%252C%2520marketing%2520measurement;u5=not%20logged%20in;u6=%7BCOMPANY%5D;u7=%5BJOB%20TITLE%5D;u8=%5BCITY%5D;u9=%5BSTATE%5D;u10=%5BZIP%5D;u11=on%20load;u13=%5BCOMPANY%20SIZE%5D;u14=Not%20Available;u15=Not%20Available;u16=Not%20Available;u17=https%253A%252F%252Fwww.oracle.com%252Fcx%252Fadvertising%252F;gdid=dYmQxMT;~oref=https%3A%2F%2Fwww.oracle.com%2Fcx%2Fadvertising%2F?
70.484
17.56
9.6
https://tms.oracle.com/main/prod/utag.14.js?utv=ut4.48.202209012258
61.764
48.636
1.332
https://stags.bluekai.com/site/25867?ret=html&phint=contTop%3D&phint=contLang%3D&phint=prodInt%3D&phint=pgname%3D&phint=__bk_t%3DAdvertising%20Software%20%7C%20Oracle&phint=__bk_k%3DAdvertising%2C%20advertising%20cloud%2C%20advertising%20platform%2C%20advertising%20solutions%2C%20adtech%2C%20adtech%20and%20martech%2C%20marketers%2C%20advertising%20roi%2C%20advertising%20channel%2C%20customer%20audiences%2C%20marketing%20activation%2C%20data%20onboarding%2C%20first%20party%20data%2C%20advertising%20measurement%2C%20marketing%20measurement&phint=__bk_l%3Dhttps%3A%2F%2Fwww.oracle.com%2Fcx%2Fadvertising%2F&phint=__bk_v%3D3.1.10&limit=1&r=86198661
53.772
8.044
4.892
https://www.oracle.com/asset/web/js/handlebars-redwood.js
52.864
46.284
6.028
https://consent.trustarc.com/get?name=crossdomain.html&domain=oracle.com
51.232
15.872
10.024
Minimize main-thread work — 10.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4998.3
Style & Layout
3151.188
Other
1042.88
Parse HTML & CSS
453.152
Script Parsing & Compilation
276.228
Rendering
258.244
Garbage Collection
88.496
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.oracle.com/asset/web/fonts/redwoodicons.woff2
38.031000178307
Reduce the impact of third-party code — Third-party code blocked the main thread for 660 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
112103
388.616
116008
110.86
55239
85.14
17635
70.72
23700
3.78
55332
0
33002
0
13316
0
9758
0
2792
0
2299
0
1241
0
736
0
327
0
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL
First Contentful Paint (3G) — 6603 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of bluekai.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Bluekai.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
FAQ

ARIA

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that bluekai.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
script-src directive is missing. This can allow the execution of unsafe scripts.
script-src
High
Missing object-src allows the injection of plugins that execute unsafe scripts. Consider setting object-src to 'none' if you can.
object-src
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.6.1
jQuery UI
1.13.2
Handlebars
4.7.7
boomerang.js
1.720.0
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://bluekai.com/
Allowed
http://www.oracle.com/us/corporate/acquisitions/bluekai/index.html
Allowed

Audits

Uses deprecated APIs — 2 warnings found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to the end user’s experience. For more help, check https://xhr.spec.whatwg.org/.
...
Issues were logged in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.
Issue type
Cookie
99

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for bluekai.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Document uses legible font sizes — 99.44% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.obttns a, .obttns button
0.21%
11.2px
ul.u10-links li a
0.17%
11.2px
.rc29 .col-item strong
0.15%
9.6px
.u10v6 .u10w5 ul.u10-cr li a
0.03%
11.2px
ul.u10-links li span
0.00%
11.2px
99.44%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 92% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
93x14
53x14
70x14
62x14
62x14

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
40

PWA

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of bluekai.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bluekai.com on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 158.101.24.210
Continent: North America
Country: United States
United States Flag
Region: Arizona
City: Phoenix
Longitude: -111.9956
Latitude: 33.4656
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Oracle Public Cloud
Registration

Domain Registrant

Private Registration: Yes
Name: REDACTED FOR PRIVACY
Organization: REDACTED FOR PRIVACY
Country: US
City: REDACTED FOR PRIVACY
State: CA
Post Code: REDACTED FOR PRIVACY
Email:
Phone: REDACTED FOR PRIVACY
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 172.64.148.104
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness: 19/100
WOT Child Safety: 27/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www-cs-02.oracle.com
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 30th May, 2024
Valid To: 9th May, 2025
Subject: CN = www-cs-02.oracle.com
O = Oracle Corporation
L = Redwood City
S = US
Hash: 371b882d
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 5323973104071866167763934849401876276
Serial Number (Hex): 04015C23E04202AA965A3C29249FEF34
Valid From: 30th May, 2024
Valid To: 9th May, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1-4.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1-4.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : CF:11:56:EE:D5:2E:7C:AF:F3:87:5B:D9:69:2E:9B:E9:
1A:71:67:4A:B0:17:EC:AC:01:D2:5B:77:CE:CC:3B:08
Timestamp : May 30 14:41:15.524 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:71:8E:57:94:91:8F:9A:5B:07:FF:06:93:
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A5:15:F9:1B:5D:AB:D4:26:91:0B:D6:1F:F6:9C:0D:97:
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Signed Certificate Timestamp:
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Log ID : 7D:59:1E:12:E1:78:2A:7B:1C:61:67:7C:5E:FD:F8:D0:
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Timestamp : May 30 14:41:15.530 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
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EE:4C:D8:D9:B1:2F:6C
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : E6:D2:31:63:40:77:8C:C1:10:41:06:D7:71:B9:CE:C1:
D2:40:F6:96:84:86:FB:BA:87:32:1D:FD:1E:37:8E:50
Timestamp : May 30 14:41:15.550 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:12:92:1A:9C:FB:5B:E7:4F:14:92:5F:10:
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AA:D7:9A:42:D9:C7
Key Usage: Digital Signature, Key Agreement
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:analystconnect.oracle.com
DNS:analytics.covid19.oracle.com
DNS:appcenter.bronto.com
DNS:aria.us.oracle.com
DNS:ateam-oracle.com
DNS:bi-fusioncrm.oracle.com
DNS:biapps-fusioncrm.oracle.com
DNS:blog.bronto.com
DNS:blogs.bronto.com
DNS:blogs.oracle.com
DNS:bronto.com
DNS:careers.bronto.com
DNS:cloudmarketplace.oracle.com
DNS:cn.forums.oracle.com
DNS:co19.oracle.com
DNS:community.oracle.com
DNS:container-registry.oracle.com
DNS:content.bronto.com
DNS:covid-analytics.oracle.com
DNS:covid19-rx.org
DNS:covid19.oracle.com
DNS:covid19rx.org
DNS:covpn-admin-portal.oracle.com
DNS:covpn-site-portal.oracle.com
DNS:covpn.oracle.com
DNS:crm-fusioncrm.oracle.com
DNS:elocation.oracle.com
DNS:events.oracle.com
DNS:fin-fusioncrm.oracle.com
DNS:fusioncrm.oracle.com
DNS:hcm-fusioncrm.oracle.com
DNS:hrservices.oracle.com
DNS:ic-fusioncrm.oracle.com
DNS:ideas.bronto.com
DNS:itweb.oracle.com
DNS:kr.forums.oracle.com
DNS:linux.oracle.com
DNS:m.oracle.com
DNS:maps.oracle.com
DNS:my.oracle.com
DNS:mybuilder.oracle.com
DNS:mydevice.oracle.com
DNS:myemm.oracle.com
DNS:mymobile.oracle.com
DNS:myprocess.oracle.com
DNS:myprofile.oracle.com
DNS:mysites.oracle.com
DNS:myvisualization.oracle.com
DNS:ocm-apis-cloud.oracle.com
DNS:oraassistant.oracle.com
DNS:orabuilder.oracle.com
DNS:oracleassistant.oracle.com
DNS:oradocs.oracle.com
DNS:oramobile.oracle.com
DNS:partner.cloudmarketplace.oracle.com
DNS:people.us.oracle.com
DNS:pressroom.oracle.com
DNS:profile-api.oracle.com
DNS:profile.oracle.com
DNS:publicdocs.oracle.com
DNS:redwood.oracle.com
DNS:resources.bronto.com
DNS:restgwoci-dr.oracle.com
DNS:restgwoci.oracle.com
DNS:salesaccelerator.oracle.com
DNS:scm-fusioncrm.oracle.com
DNS:search-api.oracle.com
DNS:search.oracle.com
DNS:securesites.oracle.com
DNS:sites.oracle.com
DNS:volunteer.oracle.com
DNS:wikis.oracle.com
DNS:www.ateam-oracle.com
DNS:www.blogs.oracle.com
DNS:www.bronto.com
DNS:www.covid19-rx.org
DNS:www.covid19rx.org
DNS:www.oracle.com
DNS:www.oracleimg.com
DNS:wwwcmsapi.oracle.com
DNS:www-cs-02.oracle.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
bluekai.com. 158.101.24.210 IN 60

NS Records

Host Nameserver Class TTL
bluekai.com. ns-164.awsdns-20.com. IN 3600
bluekai.com. ns-1622.awsdns-10.co.uk. IN 3600
bluekai.com. ns-1497.awsdns-59.org. IN 3600
bluekai.com. ns-548.awsdns-04.net. IN 3600

MX Records

Priority Host Server Class TTL
10 bluekai.com. mxb-00069f01.gslb.pphosted.com. IN 300
10 bluekai.com. mxa-00069f01.gslb.pphosted.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
bluekai.com. ns-1622.awsdns-10.co.uk. awsdns-hostmaster.amazon.com. 900

TXT Records

Host Value Class TTL
bluekai.com. 57hm7nyx4wkjk4fqms8wlnlq7t28t5xp IN 3600
bluekai.com. ckz5qn10w239ndwsxl5qdxhkc41v8909 IN 3600
bluekai.com. c8hjj9vf5q534hbmb7rwlb3ccgnqnwqd IN 3600
bluekai.com. bzs3z25smxyylvxfjkr6vqmgp2tbgw42 IN 3600
bluekai.com. 643bhry8vhncmng8vr417f3msdk3g9lm IN 3600
bluekai.com. MS=ms21592434 IN 3600
bluekai.com. 0nzhrj0dw130vz0l8zsp8znklwps1gss IN 3600
bluekai.com. v=spf1 IN 3600

HTTP Response Headers

HTTP-Code: HTTP/2 301
content-type: text/html; charset=utf-8
cache-control: max-age=1800
date: 17th November, 2024
content-length: 1313
location: https://www.oracle.com/corporate/acquisitions/bluekai/index.html
status: 301 Moved Permanently
x-oracle-dms-rid: 0:1
x-content-type-options: nosniff
x-oracle-dms-ecid: 0069lQv2TB9Fs1KimT5yWJ00075N005Q6n
x-request-id: 928e947f94ab4160fccf2c6e5db1c15c
akamai-grn: 0.8d68dc17.1731828441.e7ac02b
set-cookie: *
x-frame-options: sameorigin
content-security-policy: frame-ancestors 'self' https://my.oracle.com https://eeho.fa.us2.oraclecloud.com https://blogs.oracle.com *.khapps.com *.khapps.jp *.lsapps.oracle.com *.lsapps.oracle.jp
x-xss-protection: 1
origin-cache-control: no-cache, no-store
origin-edge-control: NO_HEADER_PRESENTED
actual-object-ttl: -1
server-timing: ak_p; desc="1731828441753_400320653_242925611_44_19029_4_2_15";dur=1

Whois Lookup

Created: 6th July, 2007
Changed: 2nd August, 2024
Expires: 6th July, 2025
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
Nameservers: ns-1497.awsdns-59.org
ns-1622.awsdns-10.co.uk
ns-164.awsdns-20.com
ns-548.awsdns-04.net
Owner Name: Domain Administrator
Owner Organization: Oracle Corporation
Owner Street: 500 Oracle Parkway M/S 501ip3,
Owner Post Code: 94065
Owner City: Redwood Shores
Owner State: CA
Owner Country: US
Owner Phone: +1.6505062220
Owner Email: domain-contact_ww_grp@oracle.com
Admin Name: Domain Administrator
Admin Organization: Oracle Corporation
Admin Street: 500 Oracle Parkway M/S 501ip3,
Admin Post Code: 94065
Admin City: Redwood Shores
Admin State: CA
Admin Country: US
Admin Phone: +1.6505062220
Admin Email: domain-contact_ww_grp@oracle.com
Tech Name: Domain Administrator
Tech Organization: Oracle Corporation
Tech Street: 500 Oracle Parkway M/S 501ip3,
Tech Post Code: 94065
Tech City: Redwood Shores
Tech State: CA
Tech Country: US
Tech Phone: +1.6505062120
Tech Email: network-contact_ww_grp@oracle.com
Full Whois: Domain Name: bluekai.com
Registry Domain ID: 1067833257_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-08-02T02:17:33+0000
Creation Date: 2007-07-06T06:09:58+0000
Registrar Registration Expiration Date: 2025-07-06T06:09:58+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Oracle Corporation
Registrant Street: 500 Oracle Parkway M/S 501ip3,
Registrant City: Redwood Shores
Registrant State/Province: CA
Registrant Postal Code: 94065
Registrant Country: US
Registrant Phone: +1.6505062220
Registrant Phone Ext:
Registrant Fax: +1.6505062120
Registrant Fax Ext:
Registrant Email: domain-contact_ww_grp@oracle.com
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Oracle Corporation
Admin Street: 500 Oracle Parkway M/S 501ip3,
Admin City: Redwood Shores
Admin State/Province: CA
Admin Postal Code: 94065
Admin Country: US
Admin Phone: +1.6505062220
Admin Phone Ext:
Admin Fax: +1.6505062120
Admin Fax Ext:
Admin Email: domain-contact_ww_grp@oracle.com
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Oracle Corporation
Tech Street: 500 Oracle Parkway M/S 501ip3,
Tech City: Redwood Shores
Tech State/Province: CA
Tech Postal Code: 94065
Tech Country: US
Tech Phone: +1.6505062120
Tech Phone Ext:
Tech Fax: +1.6505062120
Tech Fax Ext:
Tech Email: network-contact_ww_grp@oracle.com
Name Server: ns-1622.awsdns-10.co.uk
Name Server: ns-548.awsdns-04.net
Name Server: ns-1497.awsdns-59.org
Name Server: ns-164.awsdns-20.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-11-17T07:27:24+0000 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

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Nameservers

Name IP Address
ns-1497.awsdns-59.org 205.251.197.217
ns-1622.awsdns-10.co.uk 205.251.198.86
ns-164.awsdns-20.com 205.251.192.164
ns-548.awsdns-04.net 205.251.194.36
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